Prof. Dr. Joao Proenca | Sustainability | Excellence in Research

Full Professor, University of Porto, Portugal.

João F. Proença, born in Coimbra, Portugal, on April 21, 1963, is a renowned Full Professor at the University of Porto’s School of Economics and Management. He is also the President of the Scientific Department of Business and Management at the University of Porto. Proença’s career spans academia and business leadership, with past roles including Rector of Universidade Europeia and Chief Academic Officer for Laureate International Universities in Portugal. He has held several leadership positions, such as Dean of the School of Economics and Management at the University of Porto. Proença has published over 150 research papers and has been a Visiting Researcher at prestigious institutions worldwide. In addition to his academic achievements, he has also led business operations as CEO and Chairman in various commercial and industrial firms, contributing to both the academic and business communities. He specializes in Marketing, Business Management, and Services Management.

Profile :

Orcid

Scopus

Google scholar

Education :

João F. Proença’s academic journey began with a Bachelor’s in Business and Management Studies from Universidade Católica Portuguesa, Lisbon (1986). He then earned a Master’s in Marketing and Commercial Management from IE Business School in Madrid, Spain (1991), graduating second in his class. Proença further advanced his studies with a PhD in Business Studies from the University of Porto (1999), receiving unanimous approval for his dissertation. He later achieved the title of “Agregação” in Business Studies from the same institution in 2008, a required qualification for a full professor role in Portugal. His educational achievements have laid the foundation for his successful academic career and extensive research in business and management. Proença is committed to fostering excellence in education and research, mentoring students and scholars globally. His academic background plays a pivotal role in shaping his contributions to higher education, business practices, and management studies.

Experience :

João F. Proença boasts an extensive career in both academia and business leadership. As a Full Professor at the University of Porto’s School of Economics and Management, he has held key academic positions, including Director of multiple degree programs and Chairman of the Scientific Board. He was the Dean of the University of Porto’s School of Economics and Management (2010-2015), where he contributed to the institution’s high standing in international rankings. Proença also served as Rector of Universidade Europeia, overseeing multiple campuses, and as Chief Academic Officer for Laureate International Universities in Portugal. In addition to his academic career, Proença has significant business experience, having held executive roles such as CEO and Chairman at companies within the Probos Group, now part of H.B. Fuller. His leadership in business and education has shaped his approach to management and services studies, demonstrating a unique blend of academia and industry expertise.

Research Focus :

João F. Proença’s research primarily revolves around Marketing, Business Management, and Services Management. His work delves into the dynamics of service quality, consumer behavior, and sustainable business practices, with a focus on examining how companies can improve customer relations and operational efficiency. Proença is also interested in the intersection of sustainability and business, particularly in how businesses can integrate sustainable practices into their operations. His research explores innovative service strategies, value co-creation, and the role of business models in promoting long-term sustainability. Additionally, Proença has a particular focus on the influence of technology and digital transformation in services management. He has published numerous articles on service marketing, consumer behavior, and sustainability, contributing valuable insights to the academic community. Proença’s global collaborations and visiting researcher roles at various universities further enrich his research, creating a broader perspective on contemporary challenges in business and management.

Publications:

1. Sustainable Campus Operations in Higher Education Institutions: A Systematic Literature Review 🌱🎓
2. The Influence of Perceived Risk on Mobile Shopping Cart Abandonment 📱🛒
3. How Farmers Present a Sustainable Product to Socially Responsible Consumers—An Approach to Local Organic Agriculture 🌾🌍
4. The Influence of Service Quality on the Consulting Relationship 🤝💼
5. The Influence of Sustainability on Psychological Ownership in Services Based on Temporary Access ♻️💡
6. Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour 🔄🛍️
7. Motivations for Peer-to-Peer Accommodation: Exploring Sustainable Choices in Collaborative Consumption 🏠🤝
8. Sustainability in the Coffee Supply Chain and Purchasing Policies: A Case Study Research ☕🌍
9. The Use of Positive and Negative Appeals in Social Advertising: A Content Analysis of Television Ads for Preventing HIV/AIDS 📺⚖️
10. Tourism Co-Creation in Place Branding: The Role of Local Community 🏞️👥