Most Liked Article Award
Ashish Kumar Sharma
School of Business, Mody University of Science and Technology, India
Ashish Kumar Sharma is an academician affiliated with the School of Business at Mody University of Science and Technology, India. His research addresses marketing management, consumer behaviour, celebrity endorsement, retail management and rural marketing.[1] His scholarly record includes 15 documents, 50 citations and an h-index of 3 on Google Scholar, with additional indexed work in Scopus.[2] The present article documents the recognition associated with the Most Liked Article Award under the Popular Engineer Awards event.[3][4]
Abstract
This article presents the academic recognition of Ashish Kumar Sharma in relation to the Most Liked Article Award under the Popular Engineer Awards. The recognition reflects sustained contributions to management scholarship, particularly in consumer behaviour and classical management theory.[4] The article summarises the researcher’s profile, contributions, publications and impact, and evaluates award suitability using verifiable scholarly indicators.[2]
Keywords
- Marketing Management
- Consumer Behaviour
- Celebrity Endorsement
- Classical Management Theory
- Rural Marketing
- Retail Management
Introduction
Academic awards serve as external markers of research quality and scholarly engagement. The Most Liked Article Award is associated with the Popular Engineer Awards and recognises articles that attract notable readership and professional appreciation.[3] Ashish Kumar Sharma’s work on classical management concepts and consumer behaviour has been disseminated through peer-reviewed outlets, providing a basis for such recognition.[4] This article adopts a neutral, evidence-based approach to document the award context and the researcher’s academic profile.[1]
Research Profile
Ashish Kumar Sharma is an Assistant Professor (Management) at Mody University, Lakshmangarh, Rajasthan, and has previously served as Lecturer (Management) at the Institute of Engineering & Technology, Alwar.[1] He holds a Ph.D. in Commerce from Mody University, an M.Phil. in Management from MKU Madurai, an MBA in Marketing from MLSU Udaipur, and an M.Sc. (Hons.) in Chemistry from BITS Pilani.[2] He qualified the UGC-NET in Management in 2010 and is a Certified Accredited Management Teacher (AMT) in Marketing Management from AIMA, New Delhi.[1] His administrative roles include Examination Coordinator, UG Time-Table Coordinator and NAAC Criterion 6 School-Level Coordinator at the School of Business.[3]
Research Contributions
Ashish Kumar Sharma’s doctoral research examined consumer behaviour towards select brands endorsed by celebrities in the Shekhawati region of Rajasthan, while his M.Phil. dissertation addressed e-marketing in India.[5] His published work includes studies on celebrity attributes and consumer behaviour, and on trends in celebrity brand endorsements on Indian television.[6] He has presented research at 48 national and international seminars and conferences from 2002 to 2026, covering artificial intelligence in business, green human resource management, sustainability, corporate governance and digital transformation.[1] He has also completed 30 faculty development programmes and workshops on research methodology, structural equation modelling and research ethics.[2]
Publications
His selected article, “Relevance of classical management concepts in the contemporary era – A case study of Fayol’s principles,” co-authored with A. Goyal and A. Sharma, appeared in the IIMT Journal of Management, 1(1), 112–120.[4] The article is indexed with a DOI and represents his contribution to management scholarship.[5]
Research Impact
According to Google Scholar, Ashish Kumar Sharma’s work has received 50 citations across 15 documents, yielding an h-index of 3.[1] His Scopus profile records 2 documents under Author ID 59906715300.[2] These indicators are modest in absolute terms but consistent with an early-to-mid career academic profile in the social sciences.[6] Citation patterns suggest that his work on celebrity endorsement and consumer behaviour has been referenced in subsequent marketing studies.[5]
Award Suitability
The Most Liked Article Award recognises articles that generate substantial reader engagement. Ashish Kumar Sharma’s article on Fayol’s principles, published in the IIMT Journal of Management, combines a classical theoretical framework with a contemporary case study, a format conducive to broad readership.[4] His sustained output across peer-reviewed journals, conference presentations and faculty development activities supports consideration for the award.[3] The recognition is consistent with the award criteria of the Popular Engineer Awards and with his verified scholarly record.[2]
Conclusion
The Most Liked Article Award recognition of Ashish Kumar Sharma reflects a documented record of research in marketing management and consumer behaviour, supported by verifiable scholarly profiles and peer-reviewed publications.[1] The award aligns with his contributions to management education, conference participation and academic administration at Mody University of Science and Technology.[3]
External Links
References
- Google Scholar. (n.d.). Citations profile: Ashish Kumar Sharma, user r61-hXgAAAAJ. Google Scholar.
https://scholar.google.com/citations?user=r61-hXgAAAAJ&hl=en&oi=sra
- Elsevier. (n.d.). Scopus author details: Ashish Kumar Sharma, Author ID 59906715300. Scopus.
https://www.scopus.com/authid/detail.uri?authorId=59906715300
- Popular Engineer Awards. (n.d.). Award information and event details. Popular Engineer Awards.
https://popularengineer.org
- Sharma, A. K., Goyal, A., & Sharma, A. (n.d.). Relevance of classical management concepts in the contemporary era – A case study of Fayol’s principles. IIMT Journal of Management, 1(1), 112–120.
https://doi.org/10.1108/IIMTJM-10-2023-0026
- Rai, S. K., & Sharma, A. K. (2013). Celebrity attributes and influence on consumer behaviour – A study of Shekhawati region of Rajasthan. Pacific Business Review International, 5(11).
https://www.researchgate.net/profile/Sushil-Rai-2/publication/360778118
- Rai, S. K., & Sharma, A. K. (2013). Trends in celebrity brand endorsements on Indian television. International Journal of Marketing, Financial Services & Management Research.
https://www.researchgate.net/profile/Sushil-Rai-2/publication/360778154