Sogang University | South Korea
Ajung Heo is a dedicated researcher and Ph.D. candidate at Sogang University Business School, focusing on international business and cross-cultural management. She holds an M.A. in Business Administration from Pusan National University and a B.A. in Management from the City University of New York. Her research explores how digital strategies, innovation appropriability, and organizational behavior influence the competitiveness and international expansion of multinational enterprises. Ajung Heo’s publications, including “Search better, export stronger: the role of appropriability and digital strategy in South Korea,” highlight her contributions to understanding global business dynamics. She has also engaged in collaborative projects that integrate theory with practice, fostering innovation and managerial relevance. Her academic excellence and commitment to global research advancement have earned her recognition as a promising scholar in international business studies. Through her work, she continues to bridge research and real-world application, contributing valuable insights to global enterprise development and sustainable business practices.
Featured Publications
Heo, A.-j., & Yoo, C.-y. (2024). The impact of entrepreneurial orientation on export performance: The moderating effects of exploratory and exploitative activities. Journal of Trade Studies, 49(4), 295–319.
Heo, A.-j., Yoo, D.-b., & Ham, S.-h. (2025). The impact of talent-preferential policies on organizational commitment: The moderated mediating effects of job satisfaction and rational organizational culture. Journal of Management Research, 40(1), 103–122.
Heo, A.-j., Yoo, C.-y., & Lee, K.-p. (2025). A study on dual organizational identity among local employees of multinational corporation subsidiaries in Korea. Journal of Management Studies, 54(1), 55–80.
Yoo, C.-y., Park, Y.-s., & Heo, A.-j. (2024). Organizational staffing policy and organizational identification of host country nationals working at MNC subsidiary in Korea. Journal of International Trade and Commerce, 17–32.
Heo, A.-j., Lee, K.-p., & Yoo, C.-y. (2024). An exploratory study on the dual organizational identity of local employees of multinational corporation subsidiaries. Proceedings of the Korean Management Association Convergence Conference, 384–410.